midwestadventurecompany.com

Tasks

Make the site mobile device friendly.
Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.
Use "H" tags.

SEO

URL

Domain : www.midwestadventurecompany.com/

Character length : 32

Title

Midwest Adventure Company Providing the Resources for Outdoor Adventure and Travel

Description

paddlesports: boats, gear and accesories

Keywords (meta keywords)

midwest, midwest adventure, midwest adventure company, travel, hotels, camping, paddling, kayaks, canoes, pfd, paddling accessories, camping gear, air, airfare, climbing, climbing gear, backpacking,

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

Missing doctype element

Encoding

Perfect! The character encoding is set: WINDOWS-1252.

Language

We have found the language localisation: ”en”.

Title

Midwest Adventure Company Providing the Resources for Outdoor Adventure and Travel

Character length : 82

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 0%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	0	0	0

No "H" tags found

Heading structure in the source code

Word cloud

Keyword matrix

word	title	descriptions	heading

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 8 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

3.90

Flesch Reading Ease

79.00

Coleman Liau Index

10.10

Automated Readability Index (ARI)

2.80

Dale–Chall Readability

4.20

SMOG Index

8.60

Spache Readibility

5.00

Number of letters

997

Number of words

226

Number of sentences

Average words per sentences

Number of syllables

323

Syllables in words

336

Average syllables in words

1.43

Number of words in first three syllables

Percentage of word / syllables

12.83

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 859px wide display!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	18

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	18

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

2,966 ms

Table layout

Error! Avoid using nested tables!

Number of HTTP resources

Number of source domains

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

3.01KB

Gzip compression

Error! By using Gzip you can save 1.8KB (64% compression) on your site.

By compressing http://www.midwestadventurecompany.com you can save 1.8KB (64% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://www.gkg.net/images/parking/1.gif	Expiry time is not specified
https://www.gkg.net/images/parking/2.gif	Expiry time is not specified
https://www.gkg.net/images/parking/3.gif	Expiry time is not specified

Speed test – Images

File size of all images combined

15.95KB

Image optimisation

You can save 315B (11% compression) by optimising the images below:

By lossless compressing the https://www.gkg.net/images/parking/1.gif you can save 315B (11%) data.

Links

We found a total of 9 different links.
Internal links: 5
External links: 4

External links:

Link text (anchor)	Link strength
http://www.verticalresponse.com
http://maps.google.com/maps?f=q&hl=en&geocode=&q=loreto+mexico&...
http://www.seakayakadventures.com
http://maps.google.com/.. /ms?hl=en&ie=UTF8&t=h&msa=0&ll=52.399516,...

Internal links:

Link text (anchor)	Link strength
http://www.midwestadventurecompany.com/index.htm
http://www.midwestadventurecompany.com/Gear.htm
http://www.midwestadventurecompany.com/Resources.htm
http://www.midwestadventurecompany.com/Travel.htm
http://www.midwestadventurecompany.com/Forum.htm

Website security

208.180.26.218

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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barbaraworkinger.com

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of midwestadventurecompany.com

Midwest Adventure Company Providing the Resources for Outdoor ...